Deskripsi Pekerjaan
Join Lagoon Media Asia as a Google Ads Specialist and drive revenue growth through high-impact PPC campaigns. In this pivotal role, you'll own the end-to-end strategy, execution, and optimization of Google Ads initiatives across multiple platforms. Leverage your analytical expertise to maximize ROI, scale successful campaigns, and deliver measurable results for our diverse client portfolio. Collaborate with cross-functional teams to align digital strategies with business objectives while staying ahead of industry trends and algorithm updates.
We're seeking a proactive specialist who thrives in data-driven environments and can transform complex metrics into actionable insights. If you're passionate about digital advertising excellence and ready to take full ownership of campaign performance, this is your opportunity to make a significant impact in a dynamic marketing ecosystem.
Tanggung Jawab
- Develop, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube platforms
- Conduct comprehensive keyword research, competitor analysis, and audience targeting strategies
- Monitor campaign performance metrics (CTR, CPC, ROAS, conversions) and implement data-driven optimizations
- Design compelling ad creatives and landing pages that align with conversion goals
- Manage PPC budgets efficiently while maximizing cost efficiency and campaign scalability
- Generate detailed performance reports and provide actionable recommendations for stakeholders
- Stay updated with Google Ads algorithm updates and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- Minimum 2 years of hands-on Google Ads campaign management experience
- Proven track record of optimizing PPC campaigns for measurable ROI
- Proficiency in Google Ads, Google Analytics, and bid management tools
- Strong analytical skills with ability to interpret complex data sets
- Excellent communication skills for presenting insights to diverse stakeholders
- Certifications in Google Ads or Digital Marketing (preferred)
- Ability to manage multiple campaigns simultaneously in fast-paced environments