Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for driving measurable growth through Google Ads? We are looking for a skilled Google Advertiser to join our team in Yogyakarta. In this role, you will be responsible for the end-to-end management of Google Advertising campaigns for our various outlet branches.
You will play a critical role in increasing our online visibility, driving high-quality traffic to our digital platforms, and optimizing conversion rates for our physical outlets. The ideal candidate is analytical, detail-oriented, and comfortable managing budgets to ensure maximum return on investment (ROI). Whether you are a freelance specialist or an aspiring SEM expert looking for a flexible part-time commitment, we want to hear from you.
Tanggung Jawab
- Develop, execute, and manage end-to-end Google Ads campaigns (Search, Display, and Performance Max).
- Conduct in-depth keyword research and competitor analysis to identify growth opportunities for multiple outlet branches.
- Monitor campaign performance daily and perform A/B testing on ad copies and landing pages to improve CTR and conversion rates.
- Manage monthly advertising budgets to ensure optimal allocation and efficient spend across all branches.
- Provide regular reports and actionable insights regarding campaign health and performance metrics to management.
- Implement geo-targeting strategies to drive foot traffic to specific physical outlet locations.
- Stay up-to-date with the latest Google Ads features, algorithm updates, and industry best practices.
Kualifikasi
- Proven experience managing Google Ads campaigns with a track record of driving conversions.
- Deep understanding of Google Analytics, Google Tag Manager, and conversion tracking setup.
- Strong analytical skills with the ability to interpret data and translate it into successful campaign optimizations.
- Excellent proficiency in ad copywriting and visual asset coordination.
- Ability to work independently and manage multiple campaign accounts simultaneously.
- Strong written and verbal communication skills in Indonesian and English.
- Certification in Google Ads (Search or Display) is highly preferred.