Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for visual storytelling and programmatic advertising? Our team is looking for a highly skilled Google Display Ads Specialist to join our growth marketing department in Singapore. In this role, you will be the architect behind our visual advertising presence, responsible for maximizing reach, engagement, and conversion through precision targeting and innovative ad formats.
We are seeking a creative thinker who balances artistic intuition with technical rigor. You will go beyond standard campaign management, diving deep into audience segments, bid strategies, and creative testing to ensure our brand remains front-of-mind. If you are obsessed with ROAS, understand the nuances of the Google Display Network, and love optimizing high-impact campaigns, we want to hear from you.
Tanggung Jawab
- Plan, execute, and scale high-performing Google Display Network (GDN) campaigns aligned with core business objectives.
- Conduct deep-dive analysis of campaign performance data to drive continuous improvement and cost-efficiency.
- Develop and implement sophisticated audience segmentation strategies including remarketing, custom intent, and affinity audiences.
- Collaborate with the creative team to ensure ad assets are optimized for high CTR and visual impact.
- Perform A/B testing on ad copy, landing pages, and creative formats to optimize conversion rates.
- Manage monthly budgets across multiple accounts, ensuring optimal pacing and budget allocation.
- Stay ahead of industry trends, platform updates, and privacy changes affecting display advertising.
Kualifikasi
- 3+ years of hands-on experience managing Google Display Ads or programmatic advertising campaigns.
- Proficiency in Google Ads (Display Certification preferred) and Google Analytics.
- Strong analytical mindset with the ability to interpret complex data sets into actionable strategies.
- Deep understanding of conversion tracking, tagging, and audience pixel management.
- Excellent communication skills with the ability to present campaign insights to stakeholders.
- Ability to work independently in a fast-paced, results-oriented environment.
- Experience with other DSPs or social advertising platforms is a plus.