Deskripsi Pekerjaan
We are seeking a highly skilled Google Tag Manager (GTM) and Google Analytics 4 (GA4) Specialist to join our dynamic marketing team. In this critical role, you will architect, implement, and maintain robust tracking solutions that transform raw website interactions into actionable business intelligence. You will expertly configure GTM containers, tags, variables, and triggers to capture complex user events, ensuring seamless integration with GA4 for comprehensive data collection. Your expertise will directly impact marketing ROI by enabling precise measurement of campaigns, user journeys, and conversion paths. Collaborate with cross-functional teams to troubleshoot tracking discrepancies, conduct regular audits, and optimize data accuracy. This position requires a strategic mindset to translate business requirements into technical tracking implementations while maintaining website performance. If you thrive at the intersection of digital analytics and technical execution, and want to shape data-driven decisions for our diverse client portfolio, we encourage you to apply.
Tanggung Jawab
- Configure and manage Google Tag Manager containers for diverse client websites
- Implement complex tracking tags, variables, and triggers for custom events and conversions
- Integrate Google Analytics 4 with GTM for unified data collection and analysis
- Collaborate with web developers to implement tracking codes without compromising site performance
- Conduct regular GTM audits to ensure data accuracy and resolve tracking discrepancies
- Develop and maintain documentation for tracking implementations and best practices
- Train marketing teams on interpreting GA4 reports and leveraging insights for strategy
- Optimize conversion tracking to improve campaign ROI and user experience metrics
Kualifikasi
- Bachelor's degree in Marketing, Computer Science, or related field (or equivalent experience)
- 3+ years of hands-on experience with Google Tag Manager implementation
- Advanced proficiency in Google Analytics 4 configuration and reporting
- Strong understanding of JavaScript, HTML, and web analytics fundamentals
- Proven track record of troubleshooting complex tracking issues and data validation
- Experience with cross-platform integration (Google Ads, Facebook Pixel, etc.)
- Google Analytics 4 certification required; GTM certification preferred
- Excellent analytical skills and ability to translate data into actionable insights