Deskripsi Pekerjaan
Join Jipinhe Scones (My) Sdn Bhd as our Graphic Designer & Content Marketing Executive and become the creative force behind our brand's digital presence. This hybrid role combines visual storytelling with strategic marketing execution to drive brand growth across digital channels. You'll craft compelling social media content, design eye-catching graphics, manage paid advertising campaigns, and oversee our XiaoHongShu (Little Red Book) platform to maximize audience engagement. Ideal for a creative professional who thrives at the intersection of design and marketing, this position offers the opportunity to shape our brand identity while executing data-driven strategies. Collaborate with cross-functional teams to develop innovative campaigns that resonate with our target audience and deliver measurable results. If you're passionate about visual communication and digital marketing excellence, this role is your chance to make a tangible impact in a dynamic food & beverage environment.
Tanggung Jawab
- Design and create visually compelling graphics for social media, digital ads, and marketing collateral
- Develop engaging content strategies for XiaoHongShu and other social platforms
- Manage paid advertising campaigns across digital channels with performance tracking
- Coordinate with marketing team to align visual assets with brand guidelines
- Analyze campaign performance metrics and optimize content for higher engagement
- Stay updated on design trends and social media platform algorithm changes
- Collaborate with product team to create promotional materials for new offerings
Kualifikasi
- Degree in Graphic Design, Digital Marketing, or related field (or equivalent experience)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with social media content creation and management
- Knowledge of paid advertising platforms (Meta Ads, Google Ads)
- Familiarity with XiaoHongShu marketing ecosystem
- Strong portfolio showcasing graphic design and content marketing work
- Excellent communication skills in both English and Malay
- Ability to manage multiple projects with tight deadlines