Deskripsi Pekerjaan
Join Allure Alluminio's dynamic team as a Growth Content & Marketing Specialist, where your strategic storytelling will directly fuel business expansion. We seek a visionary professional who transforms creative concepts into measurable growth drivers. In this pivotal role, you'll craft compelling narratives that captivate audiences, generate qualified leads, and accelerate conversion pipelines. Leverage data-driven insights to optimize content performance across digital platforms while aligning with our brand's innovative identity. If you're passionate about bridging creativity with commercial impact and want to shape how brands connect with customers in the digital age, this is your opportunity to make tangible contributions to Allure Alluminio's market presence.
Tanggung Jawab
- Develop and execute comprehensive content strategies aligned with business growth objectives
- Create SEO-optimized content (blogs, whitepapers, social media) that drives organic traffic and lead generation
- Analyze market trends and consumer behavior to identify high-impact content opportunities
- Collaborate with sales and product teams to align messaging with conversion goals
- Implement A/B testing frameworks to optimize content performance and ROI
- Manage content calendars across multiple channels ensuring consistent brand voice
- Track KPIs using analytics tools and report actionable insights to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years experience in content marketing or growth marketing roles
- Proven expertise in SEO/SEM strategies and content optimization
- Proficiency with analytics platforms (Google Analytics, SEMrush)
- Exceptional writing and editing skills with portfolio of successful campaigns
- Experience with marketing automation tools (HubSpot, Marketo)
- Strong data interpretation skills with ability to translate insights into strategy