Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling brands? Hogarth Worldwide, a WPP company, is seeking a high-impact Growth Marketing Manager to join our dynamic team in Singapore. As the trusted growth partner for the world’s leading brands, we bridge the gap between creative excellence and performance-driven results.
In this role, you will be responsible for designing and executing multi-channel marketing strategies that drive user acquisition, retention, and revenue growth. You will leverage cutting-edge media intelligence and advanced data solutions to optimize campaigns in real-time. If you are analytical, creative, and thrive in a fast-paced global environment, we want to hear from you.
Join a team that unites world-class creative production with rigorous marketing science to deliver measurable business outcomes.
Tanggung Jawab
- Develop and implement comprehensive growth marketing strategies across paid, earned, and owned channels.
- Analyze campaign performance data to identify trends, optimize ROAS, and drive actionable insights.
- Manage end-to-end digital marketing campaigns, including A/B testing, landing page optimization, and audience segmentation.
- Collaborate with cross-functional teams, including creative, production, and data science units, to ensure brand alignment.
- Scale customer acquisition efforts by identifying new market opportunities and platform channels.
- Monitor and report on KPIs, providing regular updates to stakeholders on campaign health and growth metrics.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Minimum 4-6 years of experience in growth marketing, performance marketing, or digital strategy.
- Deep understanding of the Singaporean digital marketing landscape and regional consumer behavior.
- Proven track record in managing significant media budgets across platforms like Google Ads, Meta, and LinkedIn.
- Advanced proficiency in data visualization tools (Tableau, Looker) and marketing automation platforms.
- Strong analytical mindset with the ability to translate complex data into compelling marketing narratives.
- Excellent communication skills with the ability to influence stakeholders at all levels.