Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling brands? Secret Furnishing is seeking a high-impact Growth Marketing Manager to join our dynamic team in Woodlands. In this role, you will be the engine behind our digital acquisition strategy, blending creative experimentation with rigorous analytical discipline to drive sustainable growth.
As our Growth Marketing Manager, you will take ownership of the full customer funnel. From identifying untapped acquisition channels to optimizing conversion rates on our platform, you will leverage your deep understanding of digital marketing trends to ensure Secret Furnishing remains at the forefront of the furniture industry. We value agility, a test-and-learn mindset, and a genuine obsession with delivering an exceptional customer journey.
If you are a strategist who thrives in a fast-paced environment and enjoys turning complex data into actionable marketing campaigns, we want to hear from you.
Tanggung Jawab
- Develop, execute, and scale multi-channel acquisition strategies across paid social, SEM, and display networks.
- Conduct rigorous A/B testing on landing pages, ad creatives, and customer journeys to maximize Conversion Rate Optimization (CRO).
- Analyze campaign performance metrics to identify opportunities for budget optimization and ROI improvement.
- Collaborate with the creative and content teams to produce high-performing assets that resonate with our target demographics.
- Manage marketing budgets across various platforms to ensure efficient Customer Acquisition Cost (CAC) and Lifetime Value (LTV) balance.
- Stay ahead of emerging marketing technologies and platform updates to keep Secret Furnishing competitive in the digital space.
- Report key performance indicators (KPIs) to leadership, providing actionable insights and strategic recommendations.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related quantitative field.
- Minimum 3-5 years of experience in performance marketing or growth roles, preferably within e-commerce.
- Deep technical expertise in Google Ads, Meta Business Suite, and web analytics tools (GA4).
- Strong analytical mindset with proficiency in interpreting data to drive strategic business decisions.
- Proven track record of scaling marketing budgets while maintaining or improving efficiency metrics.
- Excellent project management skills and the ability to multitask in a fast-paced growth environment.
- Strong communication skills with the ability to articulate complex marketing strategies to stakeholders.