Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling brands in the APAC region? Media.Monks is looking for an ambitious Growth Marketing Specialist to join our dynamic team in Kuala Lumpur. In this pivotal role, you will be the architect behind our outbound marketing initiatives, driving demand generation and expanding our footprint across diverse Asian markets.
As part of our high-performing team, you will blend creativity with analytical rigor to execute campaigns that don't just reach audiencesâthey convert them. You will work alongside industry experts to optimize marketing funnels, experiment with new acquisition channels, and deliver measurable business outcomes. If you thrive in a fast-paced environment and are ready to push the boundaries of digital growth, we want to hear from you.
Tanggung Jawab
- Develop and execute multi-channel outbound marketing strategies to drive demand generation across APAC.
- Manage end-to-end campaign lifecycles, including planning, creative direction, deployment, and performance monitoring.
- Conduct A/B testing and funnel optimization to improve conversion rates for lead acquisition.
- Analyze campaign data and market trends to provide actionable insights for continuous improvement.
- Collaborate with cross-functional teams, including creative, content, and sales, to ensure alignment on brand messaging.
- Identify and pilot emerging digital marketing platforms and tactics relevant to the APAC demographic.
- Maintain high standards for CRM hygiene and lead nurturing processes.
Kualifikasi
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- 3+ years of proven experience in growth marketing, performance marketing, or demand generation.
- Deep understanding of the APAC digital landscape and regional market nuances.
- Hands-on experience with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics, Tableau).
- Strong proficiency in CRM systems and managing outbound email/LinkedIn outreach sequences.
- Exceptional analytical skills with the ability to turn complex data into strategic decisions.
- Excellent communication skills with proficiency in English; additional APAC language skills are a strong plus.