Deskripsi Pekerjaan
Join Fossil's dynamic marketing team as a GTM Specialist and drive our market presence in the SGMY region! In this pivotal role, you'll orchestrate end-to-end Go-To-Market strategies, optimize channel assortments, and ensure seamless product launches across Singapore, Malaysia, and beyond. You'll collaborate with cross-functional teams to align marketing initiatives with sales objectives, analyze market trends to identify growth opportunities, and develop data-driven campaigns that maximize brand visibility and customer engagement. As a key player in Fossil's growth strategy, you'll leverage consumer insights to refine product positioning, enhance distribution networks, and deliver exceptional shopping experiences. If you're passionate about bridging the gap between product innovation and market success, this role offers a unique platform to shape our regional expansion while advancing your career in global retail marketing.
Tanggung Jawab
- Develop and execute end-to-end Go-To-Market (GTM) strategies for SGMY region
- Optimize channel assortments and product distribution across retail partners
- Analyze market trends and consumer insights to inform marketing initiatives
- Coordinate cross-functional collaboration between sales, marketing, and supply chain
- Monitor and report on GTM performance metrics and ROI
- Support product launch planning and execution across channels
- Align regional GTM plans with global brand objectives
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in GTM, channel management, or retail marketing
- Proven track record in end-to-end campaign execution
- Strong analytical skills with data-driven decision-making abilities
- Experience in consumer goods or fashion retail industry preferred
- Proficiency in market research tools and CRM systems
- Excellent communication and stakeholder management skills