Deskripsi Pekerjaan
Be part of a dynamic growth journey where your digital marketing expertise will shape our brand's future. Napan Persada seeks an innovative Head of Digital Marketing to lead our digital transformation and drive measurable business impact. You'll spearhead multi-channel digital strategies, lead high-performing teams, and pioneer cutting-edge campaigns that resonate with our target audience. This pivotal role combines creative vision with data-driven execution, requiring a leader who can transform market insights into actionable growth initiatives. Join us in redefining digital excellence while fostering a culture of innovation and collaboration.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies aligned with business objectives and market trends
- Lead and mentor cross-functional digital teams across SEO/SEM, social media, content, and email marketing
- Oversee campaign performance analytics, reporting, and optimization to maximize ROI
- Drive digital innovation through emerging channels, technologies, and customer engagement tactics
- Collaborate with product, sales, and brand teams to ensure integrated digital experiences
- Manage digital marketing budgets and resource allocation for maximum efficiency
- Establish KPIs and performance benchmarks to measure digital success
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- Minimum 8+ years digital marketing experience with 3+ years in leadership roles
- Proven expertise in multi-channel digital campaigns (SEO/SEM, social media, content, email)
- Strong analytical skills with experience in marketing automation and data visualization tools
- Excellent team leadership abilities with experience managing remote/distributed teams
- Deep understanding of Indonesian digital landscape and consumer behavior
- Advanced proficiency in analytics platforms (Google Analytics, Adobe Analytics, etc.)