Deskripsi Pekerjaan
Are you a visionary marketing leader ready to shape the future of travel in Asia? Airbnb is seeking a strategic and data-driven Head of Growth Marketing to lead our expansion efforts across the vibrant and diverse Asian market. In this pivotal role, you will be responsible for defining the growth strategy, optimizing user acquisition funnels, and driving sustainable engagement for one of the world's most iconic brands.
You will lead a high-performing team of marketers, analysts, and creative thinkers to develop localized campaigns that resonate deeply with diverse audiences across the region. The ideal candidate balances deep analytical rigor with creative storytelling, ensuring that every touchpoint in the user journey is optimized for conversion and brand loyalty.
At Airbnb, we value belonging and innovation. You will collaborate with cross-functional global teams to share best practices, implement cutting-edge marketing technology, and push the boundaries of what is possible in digital growth. Join us in making travel accessible and authentic for everyone in Asia.
Tanggung Jawab
- Define and execute the comprehensive growth marketing strategy for the Asia region to drive user acquisition and retention.
- Lead, mentor, and scale a multi-disciplinary team of marketing professionals focused on performance marketing, SEO, and lifecycle engagement.
- Partner with Product and Data Science teams to optimize the conversion funnel, utilizing A/B testing and experimentation to drive measurable outcomes.
- Manage a significant marketing budget with a focus on maximizing ROI, CPA, and LTV across multiple digital channels.
- Identify emerging market trends and competitive landscape shifts in Asia to pivot strategies proactively.
- Oversee the localized deployment of global brand campaigns, ensuring cultural relevance and high impact in regional markets.
- Provide regular reporting and strategic insights to senior leadership regarding performance metrics and growth opportunities.
Kualifikasi
- 10+ years of experience in growth marketing, performance marketing, or digital strategy, preferably within a high-growth consumer tech or travel-tech environment.
- Proven track record of managing multi-million dollar budgets and delivering double-digit growth in diverse geographical markets.
- Deep expertise in marketing attribution, CRM systems, and advanced analytical tools (e.g., Tableau, Amplitude, SQL).
- Strong leadership skills with the ability to inspire, manage, and develop high-performing distributed teams.
- Exceptional problem-solving skills and a bias for action in fast-paced, ambiguous environments.
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional global partners.
- Bachelor's degree in Marketing, Business, Economics, or a related field; MBA is highly preferred.