Deskripsi Pekerjaan
Are you a visionary marketing leader ready to shape the narrative of a dynamic organization? BIG ROOT LEGACY GROUP is seeking a highly strategic and results-driven Head of Marketing to lead our brand into its next chapter of growth in Kuala Lumpur. In this pivotal role, you will be the architect of our marketing ecosystem, blending creative storytelling with data-backed performance metrics to amplify our market presence, deepen customer engagement, and drive substantial sales growth.
The ideal candidate is a growth hacker at heart, capable of overseeing end-to-end campaign management, digital transformation, and brand positioning. You will lead a talented team to execute high-impact strategies that not only capture attention but turn our audience into lifelong brand advocates. If you are passionate about building legacy brands and possess a sharp analytical mind for marketing ROI, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies that align with company growth targets and brand identity.
- Manage end-to-end digital marketing initiatives including SEO, SEM, social media, and email marketing campaigns.
- Oversee brand development and ensure consistent messaging across all physical and digital touchpoints.
- Analyze market trends and competitor activities to identify new business opportunities and adjust strategies accordingly.
- Lead, mentor, and inspire the marketing team to achieve high-performance results.
- Manage the marketing budget effectively to ensure maximum ROI across all advertising spend.
- Collaborate with the sales department to align lead generation efforts with revenue goals.
- Monitor and report on key performance indicators (KPIs) to executive leadership.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5-7 years of experience in marketing, with at least 2 years in a leadership or managerial capacity.
- Proven track record of managing successful integrated marketing campaigns.
- Deep understanding of digital marketing tools (Google Analytics, CRM software, social media management platforms).
- Strong analytical skills with the ability to interpret data and translate it into actionable business strategy.
- Exceptional leadership and communication skills, with the ability to influence stakeholders at all levels.
- Creative mindset combined with a solid foundation in traditional and digital marketing principles.
- Ability to thrive in a fast-paced environment and meet tight project deadlines.