Deskripsi Pekerjaan
Adibayu Group is seeking a visionary Head of Marketing to spearhead our commercial strategy and drive sustainable business growth. In this pivotal leadership role, you will shape the company's marketing vision, lead brand development initiatives, and execute multi-channel expansion strategies to capture market leadership. You'll be responsible for transforming market insights into actionable plans that accelerate revenue growth, enhance profitability, and strengthen our competitive position across Indonesia.
The ideal candidate will orchestrate end-to-end marketing operations from digital campaigns to traditional channels while building high-performing teams. You'll collaborate with executive leadership to align marketing objectives with corporate goals, identify emerging market opportunities, and implement data-driven solutions that maximize ROI. This role offers the chance to make a transformative impact on Adibayu Group's market presence and brand equity in a dynamic Southeast Asian economy.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies aligned with business objectives and growth targets
- Lead brand positioning initiatives to increase market share and brand equity across all touchpoints
- Oversee multi-channel campaigns (digital, traditional, and emerging platforms) to drive customer acquisition
- Expand business footprint through market penetration and new segment development
- Drive revenue growth through innovative marketing approaches and conversion optimization
- Manage and mentor marketing teams to foster professional development and performance excellence
- Collaborate with cross-functional departments (Sales, Product, Finance) to ensure strategic alignment
- Analyze market trends, competitive intelligence, and performance metrics to refine marketing tactics
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
- Minimum 10+ years marketing experience with 5+ years in leadership roles
- Proven track record of driving revenue growth and market expansion in Indonesia
- Expertise in full-funnel marketing strategy and multi-channel campaign management
- Strong analytical skills with experience in data-driven decision making
- Experience managing P&L for marketing budgets exceeding IDR 1 billion
- Fluency in English and Bahasa Indonesia with exceptional communication skills
- Strategic thinker with ability to translate business goals into executable marketing plans