Deskripsi Pekerjaan
Join YELLOWDOKK, Indonesia's #1 Korean street food brand, as we redefine culinary excellence! As Head of Marketing and Branding, you'll lead strategic initiatives to solidify our market leadership and expand our vibrant brand presence. This is your opportunity to shape the future of a beloved culinary icon in Jakarta's dynamic food scene. We're seeking an innovative leader who can transform bold ideas into impactful campaigns that resonate with food enthusiasts nationwide. If you're passionate about brand storytelling, data-driven marketing, and building iconic consumer experiences, YELLOWDOKK offers the perfect platform to showcase your expertise while contributing to Indonesia's growing love for authentic Korean flavors.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to maintain YELLOWDOKK's #1 position in Korean street food segment
- Oversee brand identity management across all touchpoints, ensuring consistent messaging and visual excellence
- Lead digital marketing campaigns across social media, SEO, and content platforms to drive customer engagement and loyalty
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities and innovation gaps
- Manage cross-functional teams and agency partners to deliver integrated marketing campaigns aligned with business objectives
- Establish performance metrics and KPIs to measure campaign effectiveness and ROI
- Drive brand expansion initiatives while maintaining core brand values and customer experience standards
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
- Minimum 5+ years of progressive marketing experience with 2+ years in brand leadership role
- Proven track record of developing successful marketing campaigns in F&B or consumer goods sector
- Expertise in brand strategy development, digital marketing, and market analysis tools
- Strong leadership skills with demonstrated ability to manage cross-functional teams
- Exceptional analytical thinking and data-driven decision-making capabilities
- Fluency in Bahasa Indonesia and English; proficiency in Korean language is a significant advantage
- Creative mindset with ability to innovate in competitive food and beverage landscape