Deskripsi Pekerjaan
PropertyGuru Group, Southeast Asia's leading property technology company, is seeking a strategic and hands-on Head of Campaigns to join our marketing leadership team. This senior role sits at the intersection of campaign leadership and product marketing, offering a unique opportunity to drive brand awareness, customer acquisition, and revenue growth across the region.
As Head of Campaigns, you will own the end-to-end campaign lifecycle—from strategy and creative development to execution, optimization, and reporting. You will lead a talented team of campaign managers, collaborate closely with product marketing, brand, and regional teams, and ensure every campaign is aligned with business objectives and delivers measurable impact. Your data-driven insights will continuously refine our approach, maximizing ROI across digital, offline, and partner channels.
We are looking for a leader who combines strategic vision with a willingness to roll up their sleeves. You should have deep expertise in multi-channel campaign management, a strong understanding of product marketing principles, and the ability to inspire a team to achieve ambitious targets. If you are passionate about leveraging technology to transform the property experience and want to make a significant impact at a leading brand, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive campaign strategies that align with business objectives and drive measurable results.
- Lead the end-to-end campaign lifecycle, including planning, creative development, execution, optimization, and reporting.
- Collaborate with product marketing to integrate product launches and feature updates into broader campaigns.
- Manage and mentor a team of campaign managers, specialists, and coordinators.
- Analyze campaign performance data to derive insights and continuously improve ROI.
- Own the campaign budget, ensuring efficient allocation across channels.
- Work closely with regional marketing teams to ensure local relevance and consistency.
- Stay ahead of industry trends and emerging channels to keep our campaigns innovative.
Kualifikasi
- 8+ years of experience in campaign management, with at least 3 years in a leadership role.
- Proven track record in developing and executing successful, multi-channel marketing campaigns.
- Strong understanding of product marketing principles and ability to bridge product and go-to-market strategies.
- Excellent analytical skills with experience in marketing analytics tools (e.g., Google Analytics, Tableau).
- Exceptional communication and stakeholder management skills.
- Experience in the property or technology sector is highly preferred.
- Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot).
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.