Deskripsi Pekerjaan
Vertical Institute, a premier leader in EdTech and AI Training, is seeking a visionary and hands-on Head of Marketing to spearhead our end-to-end growth and brand strategy across both B2C and B2B segments in Singapore and the APAC region. As we rapidly expand our mission to equip the workforce with future-ready skills in Artificial Intelligence, Data Science, and Digital Marketing, this executive leadership role is critical in shaping our market narrative, driving exponential growth, and cementing our position as the go-to tech education platform for professionals and enterprises alike.
In this high-impact position, you will own the complete marketing roadmap. You will lead and mentor a talented team of marketers to build, execute, and optimize data-driven omnichannel campaigns that deeply resonate with individual learners and corporate partners. Your strategic vision will directly influence Vertical Institute's trajectory in a high-growth sector at the intersection of education and cutting-edge technology. From demand generation and brand storytelling to strategic partnerships, public relations, and marketing analytics, you will orchestrate a cohesive, multi-channel strategy that drives awareness, engagement, conversion, and retention across every touchpoint of the customer journey.
We are seeking a strategic leader who combines creative brand building with a robust understanding of performance marketing, growth hacking, and marketing technology stacks. You must be comfortable diving into data to extract actionable insights, optimizing ROI across paid and organic channels, managing significant budgets effectively, and scaling marketing operations to support rapid business growth. If you are a hands-on executive who thrives in a fast-paced startup environment and is deeply passionate about transforming lives through accessible, high-quality education, this is your chance to lead a high-impact marketing function and shape the future of learning at scale.
Tanggung Jawab
- Develop and execute a comprehensive growth and brand strategy to drive market leadership across B2C and B2B segments in Singapore and the APAC region.
- Own the full marketing funnel, from top-of-funnel awareness to conversion and retention, leveraging data-driven insights to optimize ROI and CAC.
- Lead digital marketing initiatives including SEO/SEM, paid social, email marketing, content strategy, and marketing automation to scale lead generation.
- Champion the Vertical Institute brand, ensuring consistent, compelling messaging and positioning across all channels, materials, and partner touchpoints.
- Collaborate closely with Sales, Product, and Academic teams to align marketing efforts with business objectives, curriculum launches, and student success initiatives.
- Oversee the creation of high-quality content (blogs, whitepapers, webinars, case studies, video) that establishes thought leadership in AI, Data Science, and Digital Marketing.
- Manage, mentor, and scale a high-performing marketing team, fostering a culture of experimentation, creativity, and continuous improvement.
- Track, analyze, and report on key marketing KPIs and business metrics, providing regular strategic insights to the executive leadership team to inform data-driven decisions.
Kualifikasi
- Proven experience (8+ years) in a senior marketing leadership role, with specific experience in EdTech, SaaS, AI, or a related high-growth digital industry.
- Demonstrated track record of scaling brands from growth-stage to market leadership, driving significant revenue growth through integrated, multi-channel marketing strategies.
- Deep expertise in performance marketing, demand generation, and marketing analytics (proficiency in Google Analytics, CRM systems, and marketing automation platforms).
- Strong understanding of both the B2B and B2C sales cycles, with successful experience marketing educational programs to individual learners and enterprise clients.
- Exceptional leadership and team management skills, with a proven ability to build, mentor, and inspire cross-functional marketing teams.
- Outstanding verbal and written communication skills, with the ability to craft compelling narratives that resonate with diverse audiences globally.
- Strategic mindset combined with a hands-on operational approach, comfortable navigating the fast-paced, ambiguous environment of a high-growth startup.
- Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA is a strong plus.