Deskripsi Pekerjaan
Join our innovative EdTech company as Head of Marketing and spearhead our brand expansion across global markets. You'll architect and execute cutting-edge demand generation strategies to accelerate user acquisition and revenue growth. This senior leadership role requires a visionary marketer who can transform data insights into actionable campaigns while scaling our digital footprint. Collaborate with product and sales teams to create cohesive customer journeys, and leverage analytics to optimize marketing ROI. Drive brand differentiation in the competitive education technology landscape through innovative content, SEO/SEM, and performance marketing initiatives.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies aligned with business objectives
- Lead multi-channel demand generation campaigns across APAC and emerging markets
- Build and mentor high-performing marketing teams
- Optimize marketing funnel for conversion rate improvements
- Analyze market trends and competitive landscapes
- Manage marketing budget and performance analytics
- Drive brand positioning thought leadership initiatives
Kualifikasi
- 10+ years marketing experience with 5+ years in leadership roles
- Proven success in scaling demand generation for B2B SaaS/EdTech
- Expertise in marketing automation and CRM platforms
- Strong data analytics and ROI optimization skills
- Experience managing cross-functional teams
- Strategic planning and budget management capabilities
- Knowledge of education technology sector preferred