Deskripsi Pekerjaan
Join Ivoclar Vivadent as the Head of PLM, Branding & Communication Services and take the lead in shaping the future of our integrated Product & Service Lifecycle Management. You will be responsible for driving the enterprise Communication & Branding function for IVSSI, ensuring our products and services resonate with our global audience. This pivotal role requires a visionary leader to orchestrate the alignment between product development, market strategy, and corporate messaging.
In this position, you will develop and execute comprehensive branding strategies that elevate our market presence. You will oversee the entire lifecycle of our products, ensuring seamless integration from concept to launch. By fostering a culture of innovation and excellence, you will guide a high-performing team to deliver exceptional communication services that support business growth and stakeholder engagement.
Tanggung Jawab
- Lead the strategic direction of the Product Lifecycle Management (PLM) function, ensuring alignment with business goals.
- Oversee enterprise branding initiatives to maintain a consistent and powerful corporate identity.
- Develop and implement integrated communication strategies for internal and external stakeholders.
- Manage cross-functional collaboration between R&D, Marketing, and Sales teams to ensure brand consistency.
- Cultivate and mentor a high-performing team of communication and branding professionals.
- Monitor market trends and competitor activities to refine product and branding positioning.
- Drive the execution of corporate campaigns that enhance brand equity and customer loyalty.
Kualifikasi
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field; Master’s degree is preferred.
- Minimum of 10-15 years of progressive experience in Marketing, Brand Management, or Product Lifecycle Management.
- Proven track record of leading large-scale communication and branding teams.
- Strong understanding of Product Lifecycle Management (PLM) methodologies and frameworks.
- Excellent verbal and written communication skills with a focus on strategic messaging.
- Experience in the medical, dental, or healthcare industry is highly desirable.
- Strong analytical skills with the ability to interpret market data and drive decision-making.