Deskripsi Pekerjaan
Are you a visionary communicator ready to shape the narrative of one of the world's most dynamic digital platforms? TikTok is seeking a seasoned Integrated Marketing Communication Lead to join our Singapore hub. In this pivotal role, you will bridge the gap between creative storytelling and strategic business objectives, ensuring our brand voice remains consistent, impactful, and globally resonant.
You will lead high-stakes integrated marketing campaigns, working cross-functionally with regional stakeholders, product teams, and creative agencies to drive user growth and brand sentiment. The ideal candidate thrives in a fast-paced environment, possesses a sharp analytical mind, and has an innate ability to translate complex business strategies into compelling marketing narratives that resonate with diverse audiences across the Asia-Pacific region.
Tanggung Jawab
- Develop and execute comprehensive integrated marketing communication strategies that align with TikTok’s global brand vision and regional business goals.
- Lead cross-functional collaboration with product, sales, and creative teams to ensure seamless campaign execution across digital and offline channels.
- Manage end-to-end communication lifecycles, from strategic planning and creative development to post-campaign performance analysis.
- Serve as a subject matter expert for marketing communication, advising leadership on market trends, competitive positioning, and audience sentiment.
- Oversee relationships with external agencies and partners to ensure brand consistency and high-quality creative output.
- Drive internal communication initiatives to ensure organizational alignment on marketing priorities and platform updates.
- Monitor and report on campaign KPIs, leveraging data-driven insights to optimize future marketing communication efforts.
Kualifikasi
- Minimum of 5-8 years of professional experience in marketing, communications, management consulting, or business strategy.
- Proven track record of leading integrated marketing campaigns for high-growth digital, tech, or consumer-facing brands.
- Exceptional strategic thinking capabilities with the ability to translate data into actionable marketing narratives.
- Strong stakeholder management skills, with the ability to influence cross-functional teams in a fast-paced, matrixed environment.
- Deep understanding of the digital media landscape, social media trends, and the creator economy in the APAC region.
- Excellent verbal and written communication skills in English, with the ability to craft compelling pitches and presentations.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.