Deskripsi Pekerjaan
Are you a creative strategist with a passion for building authentic brand communities? Fresh Prints is seeking a high-energy Influencer Marketing Manager to spearhead our influencer outreach and partnership efforts. In this pivotal role, you will define the roadmap for our influencer marketing strategy, transforming how we connect with our target audience through meaningful creator collaborations.
As our Influencer Marketing Manager, you won’t just be managing campaigns; you will be the bridge between our brand vision and the voices that influence our customers daily. We are looking for a data-driven storyteller who excels at identifying key talent, negotiating partnerships, and measuring the impact of every campaign. If you thrive in a fast-paced environment and possess a deep understanding of social media trends and creator economy metrics, we want to hear from you.
Tanggung Jawab
- Develop and execute a comprehensive influencer marketing strategy aligned with brand growth objectives.
- Identify, vet, and recruit top-tier influencers across platforms like Instagram, TikTok, and YouTube.
- Negotiate partnership contracts, deliverables, and compensation packages to maximize ROI.
- Lead end-to-end campaign management, from initial creative briefing to content review and performance analysis.
- Build and maintain long-term relationships with key creators and agencies to ensure brand advocacy.
- Analyze campaign performance metrics (Engagement, Reach, Conversion, CPA) and report actionable insights to leadership.
- Stay updated on emerging social media trends and platform updates to keep our brand at the forefront of digital culture.
Kualifikasi
- 3+ years of professional experience in influencer marketing, social media management, or digital PR.
- Proven track record of managing end-to-end influencer campaigns that drive measurable growth.
- Strong negotiation skills with the ability to maintain excellent partner relationships.
- Exceptional verbal and written communication skills in English.
- Analytical mindset with proficiency in tools like Google Analytics, social media insights, and influencer marketing platforms.
- Deep understanding of the creator ecosystem and industry best practices.
- Ability to work autonomously and manage multiple projects under tight deadlines.