Deskripsi Pekerjaan
Are you a results-driven influencer marketing professional with a profound understanding of the Indonesian social media landscape and a passion for connecting brands with their audience? Transsion, a global leader in intelligent terminal products, is seeking a dynamic and strategic Influencer Marketing Partnership Specialist to join our ambitious team in Jakarta Raya. This is a thrilling opportunity to significantly shape our brand presence and drive accelerated growth across Indonesia's vibrant digital ecosystem for our renowned mobile brands, including Tecno, Infinix, and Itel.
In this pivotal role, you will be at the forefront of identifying, engaging, and cultivating strong, long-term relationships with key influencers, content creators, and brand ambassadors across various platforms popular in Indonesia. Your expertise will be instrumental in developing innovative, culturally relevant, and data-driven influencer marketing strategies that not only resonate deeply with our diverse target audiences but also significantly enhance brand visibility, foster community engagement, and ultimately boost market share. We are looking for someone who can navigate the complexities of the Indonesian market, negotiate effectively, and execute end-to-end campaigns from concept to post-analysis. If you thrive in a fast-paced, high-impact environment, possess exceptional communication and negotiation skills, and have a proven track record of executing successful influencer campaigns with measurable ROI, we invite you to be a vital part of our ambitious journey. Join Transsion and help us connect with millions across Indonesia through authentic, creative, and impactful partnerships!
Tanggung Jawab
- Identify, vet, and onboard suitable influencers, creators, and brand ambassadors relevant to Transsion's brands and target demographics in Indonesia.
- Develop and execute comprehensive influencer marketing strategies and campaigns aligned with marketing objectives and brand guidelines.
- Negotiate contracts, rates, and deliverables with influencers and their agencies to ensure cost-effective and high-impact partnerships.
- Manage end-to-end campaign execution, including content briefing, review, approval, scheduling, and ensuring timely delivery.
- Monitor campaign performance, analyze key metrics (reach, engagement, conversion, ROI), and provide detailed reports with actionable insights.
- Maintain strong, collaborative relationships with influencers, fostering long-term partnerships and brand advocacy.
- Stay updated with the latest influencer marketing trends, platform changes, and competitor activities within the Indonesian market.
- Collaborate cross-functionally with internal marketing, product, and sales teams to ensure integrated campaign approaches.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of proven experience in influencer marketing, social media marketing, or partnership management, specifically within the Indonesian market.
- In-depth understanding of major social media platforms (e.g., Instagram, TikTok, YouTube, Facebook, Twitter) and their respective influencer ecosystems in Indonesia.
- Demonstrable track record of successfully planning, executing, and analyzing influencer campaigns with measurable results (e.g., brand awareness, lead generation, sales).
- Strong negotiation, communication, and interpersonal skills with the ability to build and maintain relationships.
- Excellent analytical skills with the ability to interpret data, identify trends, and derive actionable insights.
- Fluent in both Bahasa Indonesia and English (written and spoken) is essential.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.