Deskripsi Pekerjaan
Are you passionate about digital media, trends, and building authentic connections? M-Commerce Corporation is looking for a strategic and dynamic Influencer Marketing Specialist to join our innovative marketing team in the heart of Bonifacio Global City, Metro Manila.
In this pivotal role, you will be the driving force behind our influencer marketing initiatives. You will be responsible for the end-to-end lifecycle of our KOL partnerships, from identifying and sourcing the perfect creators to negotiating high-impact agreements and managing seamless brand activations. Your expertise will directly contribute to strengthening our brand presence across key digital platforms, ensuring every partnership delivers authentic engagement and measurable return on investment.
You will collaborate closely with cross-functional teams to align influencer campaigns with broader marketing objectives, creating a cohesive and powerful brand narrative that resonates deeply with our target audience. This is a fantastic opportunity for a creative problem-solver with a finger on the pulse of digital culture to make a significant impact on our brand's growth story.
If you thrive in a fast-paced environment, possess a deep understanding of the Philippine social media landscape, and are ready to build a career at the forefront of influencer marketing, we want to hear from you.
Tanggung Jawab
- Identify, source, and vet potential Key Opinion Leaders (KOLs) and influencers across various platforms (TikTok, Instagram, YouTube) that align with brand values and campaign objectives.
- Develop and maintain strong, professional relationships with influencers, talent managers, and agencies.
- Pitch, negotiate, and finalize contracts, deliverables, and compensation packages for influencer partnerships.
- Coordinate end-to-end campaign management, including briefing, content review, scheduling, and approvals to ensure brand alignment and quality.
- Track, analyze, and report on campaign performance metrics (reach, engagement, conversions, ROI), providing actionable insights for optimization.
- Stay ahead of industry trends, emerging platforms, and cultural moments to proactively propose innovative influencer initiatives.
- Manage influencer gifting programs and sample distributions to generate organic buzz and excitement.
- Collaborate with the broader marketing team to integrate influencer activations into larger 360-degree marketing campaigns.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 2-3 years of proven experience in influencer marketing, social media management, or public relations.
- Deep understanding of the Philippine social media landscape and a strong network of contacts within the influencer community.
- Exceptional communication, negotiation, and interpersonal skills.
- Highly organized with excellent project management abilities and attention to detail.
- Proficient in data analysis and reporting tools (e.g., Google Analytics, native platform insights).
- Creative mindset with the ability to tell compelling brand stories through influencer partnerships.
- Self-starter who is adaptable, proactive, and thrives in a fast-paced environment.