Deskripsi Pekerjaan
We are seeking a dynamic Influencer Relations Lead to drive our brand's digital presence through strategic partnerships. As a key member of our marketing team, you'll develop and execute comprehensive influencer strategies that amplify our message across social platforms. This role requires a strategic thinker who can identify emerging trends, build authentic relationships with top-tier influencers, and translate creative concepts into measurable campaigns that boost brand awareness and engagement.
You'll collaborate with cross-functional teams to align influencer initiatives with business objectives, negotiate contracts, and manage campaign lifecycles from ideation to analysis. The ideal candidate thrives in fast-paced environments and possesses a deep understanding of Singapore's digital landscape. If you're passionate about leveraging influencer marketing to create meaningful connections and drive results, we invite you to join our innovative team.
Tanggung Jawab
- Develop and implement data-driven influencer marketing strategies aligned with brand objectives
- Identify, vet, and build relationships with relevant influencers across social platforms
- Manage end-to-end influencer campaigns including contract negotiation, content approval, and execution
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Collaborate with creative teams to develop compelling influencer content and activations
- Monitor industry trends and competitor activities to identify partnership opportunities
- Manage influencer budgets and ensure compliance with brand guidelines
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience in influencer relations or digital marketing
- Proven track record of managing successful influencer campaigns in Singapore market
- Strong network of contacts with influencers and media partners
- Excellent negotiation, communication, and relationship-building skills
- Proficiency in analytics tools (e.g., Google Analytics, social media insights)
- Ability to work independently and manage multiple projects simultaneously