Deskripsi Pekerjaan
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, and that's exactly what we offer at Publicis. As an Integrated Associate Media Manager, you'll be at the forefront of crafting innovative media strategies that bridge digital and traditional channels. Join our dynamic team where you'll transform complex data into actionable insights, drive campaign optimization across platforms, and collaborate with industry leaders to deliver measurable results. This role combines creative thinking with analytical rigor to shape how brands connect with audiences in an ever-evolving media landscape. If you're passionate about media innovation and thrive in collaborative environments, this is your opportunity to make a tangible impact.
Tanggung Jawab
- Develop and execute integrated media strategies across digital, social, and traditional channels
- Manage media planning and buying processes while optimizing campaign performance
- Analyze market trends and audience data to inform strategic recommendations
- Collaborate with creative teams to ensure brand messaging consistency across touchpoints
- Monitor campaign KPIs and deliver performance reports with actionable insights
- Negotiate with media vendors to secure optimal placements and cost-efficiency
- Stay current with emerging media technologies and industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2-3 years of experience in media planning or campaign management
- Proficiency in media analytics tools and platforms (e.g., Google Analytics, DSPs)
- Strong understanding of Singapore media landscape and audience demographics
- Excellent data interpretation skills with ability to translate insights into strategy
- Proven experience managing cross-functional projects and stakeholders
- Creative problem-solving abilities with attention to detail