Deskripsi Pekerjaan
Join PT SAMUDERA MARGA WISESA as an Integrated Marketing Manager and lead transformative brand experiences! This strategic role requires you to safeguard brand integrity while developing innovative marketing strategies that resonate with target audiences. You'll optimize multi-channel budgets, coordinate cross-functional teams, and execute data-driven campaigns that maximize ROI. From conceptualizing compelling promotions to analyzing performance metrics, you'll ensure all initiatives align with business objectives. The ideal candidate thrives in dynamic environments, balancing creativity with analytical rigor to drive measurable growth. This position offers the opportunity to shape brand perception while leading impactful initiatives that elevate market presence.
Tanggung Jawab
- Develop and execute comprehensive integrated marketing strategies aligned with business goals
- Safeguard brand integrity through consistent messaging and visual identity management
- Optimize marketing budgets across digital and traditional channels for maximum ROI
- Coordinate cross-functional teams (creative, sales, product) for seamless campaign execution
- Lead end-to-end campaign management from ideation to post-campaign analysis
- Drive impactful promotions and events that boost brand engagement and conversion
- Analyze market trends, consumer insights, and competitor activities to inform strategies
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 3 years of experience in integrated marketing or brand management
- Proven budget optimization and resource allocation expertise
- Strong leadership skills with cross-functional team coordination experience
- Proficiency in marketing analytics tools (Google Analytics, CRM platforms)
- Excellent written and verbal communication skills in Bahasa Indonesia and English
- Strategic thinking with ability to translate data into actionable insights