Deskripsi Pekerjaan
ByteDance is seeking a dynamic Integrated Marketing Operation Manager – Global Payment to drive the planning, execution, and optimization of marketing initiatives that accelerate the adoption of our worldwide payment solutions. In this high‑impact role, you will work closely with product, engineering, and finance teams to translate complex payment capabilities into compelling, user‑centric campaigns across digital, social, and offline channels.
You will own the end‑to‑end marketing process – from ideation and budget allocation to performance tracking and reporting – ensuring that every campaign delivers measurable growth in transaction volume, user acquisition, and brand equity. By leveraging advanced data analytics and marketing automation tools, you will identify optimization opportunities, experiment with new creative formats, and scale best‑practice playbooks across markets.
Key responsibilities include leading cross‑functional project teams, managing vendor relationships, and developing localized content strategies that respect regional regulatory requirements while maintaining a consistent global brand voice. If you thrive in a fast‑paced, technology‑driven environment and are passionate about the intersection of marketing and payments, this is your chance to shape the future of digital commerce at ByteDance.
Tanggung Jawab
- Lead the development and execution of integrated marketing campaigns for ByteDance's global payment solutions across multiple markets.
- Collaborate with product, engineering, and finance teams to align campaign objectives with product launches and payment transaction goals.
- Manage end‑to‑end campaign budgets, timelines, and performance metrics, ensuring optimal ROI.
- Leverage data analytics to monitor campaign effectiveness, identify opportunities, and drive continuous optimization.
- Oversee the creation of marketing assets, including copy, creative, and landing pages, ensuring brand consistency.
- Coordinate with regional marketing teams to adapt strategies for local markets and regulatory requirements.
- Stay ahead of industry trends in digital payments and marketing technology to innovate campaign approaches.
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- Minimum 5 years of experience in marketing operations, campaign management, or integrated marketing, preferably within fintech or payment companies.
- Proven track record of managing multi‑channel marketing campaigns and delivering measurable results.
- Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Tableau, Power BI).
- Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems.
- Excellent cross‑functional collaboration and project management abilities.
- Understanding of global payment ecosystems, including acquisitions, disbursements, and transaction processing.
- Strong communication and presentation skills, with the ability to influence senior stakeholders.