Deskripsi Pekerjaan
Join ZALORA's dynamic Public Relations team as an Intern and kickstart your career in fashion communications! This hybrid role offers hands-on experience in building ZALORA's brand presence across Southeast Asia. You'll collaborate with industry professionals to develop PR strategies, manage media relationships, and craft compelling narratives that resonate with our fashion-forward audience. Perfect for students passionate about digital media and brand storytelling, this internship provides exposure to real-world campaigns while working with one of Asia's leading e-commerce platforms.
As a PR Intern, you'll gain invaluable insights into influencer marketing, media coordination, and brand positioning within the competitive fashion landscape. ZALORA offers a vibrant, innovative environment where your creativity will be nurtured through mentorship from seasoned PR professionals. This is an exceptional opportunity to build your portfolio while contributing to ZALORA's mission of making fashion accessible and exciting for all.
Tanggung Jawab
- Identify and recommend Key Opinion Leaders (KOLs) aligned with brand values and target demographics
- Assist in developing PR campaigns and content strategies for fashion collections
- Support media outreach through press release drafting and media kit preparation
- Monitor media coverage and compile performance analytics for PR initiatives
- Coordinate with marketing teams for integrated brand messaging
- Manage PR event logistics and influencer activation support
- Research industry trends and competitor PR activities
- Maintain updated media databases and contact lists
Kualifikasi
- Currently pursuing or recently graduated in Communications, Marketing, or related field
- Strong interest in fashion, e-commerce, and digital media trends
- Excellent written communication skills with attention to detail
- Proficiency in social media platforms and digital tools
- Ability to multitask in a fast-paced environment
- Basic understanding of media relations and campaign fundamentals
- Proactive problem-solving approach and team collaboration skills
- Portfolio or coursework demonstrating PR/marketing capabilities preferred