Deskripsi Pekerjaan
Join Hong Leong Bank's dynamic marketing team as an Investment Communication & Content Specialist. In this pivotal role, you'll bridge the gap between complex financial products and customer understanding by crafting compelling narratives that drive engagement and trust. You'll develop strategic communication plans for investment products, create multi-channel content (digital, print, presentations), and ensure regulatory compliance while maintaining brand voice consistency. Collaborate closely with investment advisors, compliance teams, and digital marketing specialists to deliver cohesive messaging that aligns with Hong Leong Bank's market position and customer needs. This position offers the opportunity to shape how Malaysia's premier bank communicates investment strategies to diverse stakeholders.
Tanggung Jawab
- Develop and execute comprehensive investment communication strategies across digital and traditional channels
- Create engaging content (articles, whitepapers, social media, presentations) translating complex financial concepts into accessible messaging
- Ensure all communications comply with regulatory requirements and brand guidelines
- Collaborate with investment teams to align messaging with product launches and market trends
- Monitor competitor communications and industry best practices to enhance content effectiveness
- Manage stakeholder communications including internal briefings and external partner materials
- Analyze content performance metrics and optimize strategies based on engagement data
Kualifikasi
- Bachelor's degree in Marketing, Communications, Finance, or related field
- 3+ years of experience in financial communications, content creation, or investment marketing
- Expertise in translating complex financial information into clear, compelling content
- Strong digital marketing skills with experience in CMS platforms and SEO optimization
- Excellent writing, editing, and proofreading abilities with attention to regulatory compliance
- Stakeholder management experience with ability to collaborate across departments
- Knowledge of Malaysian financial regulations and investment landscape