Deskripsi Pekerjaan
Are you ready to shape the future of digital commerce and creative marketing in Southeast Asia? TikTok is looking for a IP Campaigns Marketing Specialist (TikTok Shop, Malaysia) to join our high-energy team in Kuala Lumpur. In this pivotal role, you will drive the strategic execution of Intellectual Property (IP) campaigns, enabling brands to harness the full potential of TikTok Shop to engage millions of users safely and creatively.
You will serve as the bridge between IP owners and the TikTok ecosystem, optimizing campaign performance while ensuring brand integrity and compliance. We are seeking a data-driven thinker with a passion for e-commerce trends and a deep understanding of the local Malaysian market. If you excel at translating complex data into actionable creative strategies, we want to meet you.
Tanggung Jawab
- Lead the end-to-end lifecycle of IP campaigns on TikTok Shop, from strategy formulation and creative development to execution and performance optimization.
- Collaborate closely with cross-functional teamsâincluding Product, Creator Economy, and Brand Safetyâto align IP campaign goals with broader business objectives.
- Analyze campaign performance metrics (KPIs) and traffic sources to derive actionable insights and drive continuous improvement in ROI.
- Develop comprehensive creative briefs and brand guidelines that empower IP holders to create authentic, engaging content that resonates with the local audience.
- Monitor emerging trends in the e-commerce and creator economy to identify new opportunities for IP integration on the platform.
- Ensure all campaign activities strictly adhere to local regulatory standards and TikTok's community guidelines.
- Maintain strong relationships with external IP partners, agencies, and internal stakeholders to ensure seamless campaign delivery.
Kualifikasi
- Bachelorâs degree in Marketing, Communications, Business, or a related field; equivalent practical experience is accepted.
- 5+ years of experience in e-commerce, brand marketing, or creative strategy, with a proven track record in digital platforms.
- Deep understanding of the TikTok ecosystem, specifically the features and algorithms of TikTok Shop.
- Strong analytical skills with the ability to interpret data, generate reports, and translate insights into creative strategies.
- Excellent communication and interpersonal skills, with the ability to influence and negotiate with stakeholders at all levels.
- Experience managing relationships with external IP partners or agencies is a strong plus.
- Fluency in English and Malay is highly desirable.