Deskripsi Pekerjaan
Join Orang Tua Group as a Junior Brand Manager and shape the future of our iconic brands! You'll be at the forefront of developing and executing innovative marketing strategies that drive brand awareness, expand market share, and exceed sales targets. This dynamic role requires a creative strategist who can translate market insights into actionable campaigns while collaborating with cross-functional teams to ensure seamless distribution and consumer engagement. If you're passionate about building brand equity and thrive in fast-paced environments, this is your opportunity to make a tangible impact on Indonesia's leading consumer goods company.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies aligned with brand objectives and market trends
- Conduct market research to identify consumer insights, competitive landscape, and growth opportunities
- Coordinate with sales and distribution teams to optimize product availability and market penetration
- Manage brand assets, including campaign materials, digital content, and promotional activities
- Analyze sales data and KPIs to measure campaign effectiveness and adjust strategies accordingly
- Collaborate with creative teams to develop compelling brand messaging and visual campaigns
- Monitor brand performance metrics and prepare regular reports for stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- 1-3 years of experience in brand management or marketing role
- Strong analytical skills with ability to interpret market data and trends
- Excellent communication and project management abilities
- Proficiency in digital marketing tools and analytics platforms
- Creative mindset with strategic problem-solving capabilities
- Fluency in both Bahasa Indonesia and English
- Experience with FMCG or consumer goods industry preferred