Deskripsi Pekerjaan
Are you a driven and creative marketing professional with a passion for building iconic brands? Amerta Indah Otsuka, a leading player in the FMCG industry and the force behind beloved brands like Pocari Sweat and ION WATER, is seeking a dynamic Junior Brand Manager to join our vibrant team in Jakarta Selatan. This is an exceptional opportunity to shape the future of our refreshing ION WATER brand and make a significant impact on its market presence and consumer connection.
As a Junior Brand Manager for ION WATER, you will be instrumental in developing and executing integrated Above-The-Line (ATL) communication strategies designed to elevate brand awareness, deepen consumer engagement, and drive the effectiveness of our campaigns. You will work closely with a talented team, external agencies, and cross-functional departments to bring innovative marketing initiatives to life. If you're eager to contribute fresh ideas, analyze market trends, and help a beloved hydration brand resonate with millions, we invite you to apply. Join us and be part of a company that prioritizes health, innovation, and a vibrant work culture!
This role is perfect for an ambitious individual ready to take on exciting challenges, grow their expertise in brand management, and contribute to the success of a globally recognized product in the Indonesian market.
Tanggung Jawab
- Assist in the planning, development, and execution of integrated ATL communication strategies and campaigns for ION WATER.
- Monitor market trends, competitor activities, and consumer insights to identify opportunities and challenges for the brand.
- Coordinate effectively with creative agencies, media partners, and internal stakeholders to ensure seamless campaign development and deployment.
- Support media planning and buying processes, ensuring optimal reach and frequency for target audiences.
- Analyze campaign performance data, generate comprehensive reports, and provide actionable recommendations for continuous improvement.
- Manage brand assets, ensuring strict adherence to brand guidelines across all communication touchpoints.
- Participate actively in new product development processes and packaging initiatives for brand extensions.
- Support overall brand budget management and ensure cost-effective utilization of resources for marketing activities.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1-2 years of proven experience in brand management or marketing, ideally within the Fast-Moving Consumer Goods (FMCG) sector.
- Strong foundational understanding of ATL (Above-The-Line) marketing principles and communication channels.
- Excellent communication, presentation, and interpersonal skills, with proficiency in both Bahasa Indonesia and English.
- Demonstrated analytical capabilities with a keen eye for data interpretation and performance analysis.
- Proactive, creative, and detail-oriented with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- A genuine passion for consumer brands and the drive to make a tangible impact on brand success.