Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for fashion? ZALORA, Asia's leading online fashion destination, is seeking a highly motivated Junior Performance Marketing Specialist (Paid Social Media) to join our dynamic team in Kuala Lumpur. This is an incredible opportunity to accelerate your career in digital marketing within a fast-paced, high-growth e-commerce environment.
In this role, you will be at the forefront of our customer acquisition strategy. You will plan, execute, and optimize performance marketing campaigns across key platforms including Meta (Facebook/Instagram), TikTok, Google, and Apple Search Ads (ASA). Your primary focus will be driving measurable results, improving return on ad spend (ROAS), and scaling our paid social channels to new heights. You'll work closely with a talented team of creatives, analysts, and marketers to test innovative ad formats, audience segments, and bidding strategies.
We believe in data-backed decisions. You will leverage analytics tools to dissect campaign performance, identify growth opportunities, and present actionable insights to key stakeholders. ZALORA offers a vibrant culture, great learning opportunities, and the chance to make a tangible impact on one of the fastest-growing e-commerce companies in the region. Every day presents a new challenge and a chance to level up your skills.
If you are obsessed with the numbers, passionate about social media trends, and ready to take the next step in your career, we want to hear from you!
Tanggung Jawab
- Plan, implement, and manage paid social campaigns across Meta (Facebook/Instagram), TikTok, and other platforms.
- Optimize campaigns to achieve key KPIs including ROAS, CPA, and conversion volume.
- Conduct A/B testing on ad creatives, audiences, and bidding strategies.
- Monitor daily campaign budgets and pacing to ensure efficient spend allocation.
- Analyze campaign performance data and generate insightful reports for key stakeholders.
- Collaborate with the creative team to develop compelling ad copies and visual assets.
- Stay up-to-date with the latest trends and features in the social media advertising landscape.
- Support the wider performance marketing team in ad-hoc projects and strategic initiatives.
Kualifikasi
- Diploma or Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1-2 years of experience in performance marketing or digital advertising, preferably within e-commerce.
- Hands-on experience with Facebook Ads Manager and TikTok Ads Manager is mandatory.
- Strong analytical skills with proficiency in Excel/Google Sheets; experience with Google Analytics is a plus.
- Data-driven mindset with a passion for testing, learning, and constantly optimizing campaign performance.
- Excellent communication and interpersonal skills for effective cross-functional collaboration.
- Ability to work in a fast-paced, target-driven environment and manage multiple campaigns simultaneously.
- Familiarity with Google Ads, Apple Search Ads (ASA), and affiliate marketing channels is an advantage.