Deskripsi Pekerjaan
Are you a creative storyteller with a data-driven mindset? Rohto-Mentholatum, a global leader in consumer health and beauty products, is looking for a dynamic Digital Marketing Specialist (Content) to join our high-performing team in Kuala Lumpur. In this role, you will play a pivotal part in shaping the digital voice of our iconic brands.
You will be responsible for conceptualizing, creating, and executing content strategies that drive engagement, brand awareness, and conversions. Whether you are a rising talent looking to grow or an experienced specialist ready to lead innovative campaigns, this role offers the perfect platform to make a tangible impact. If you are passionate about consumer trends and digital innovation, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive content strategies across social media, web, and email channels.
- Create high-quality, SEO-optimized content tailored for various consumer segments and digital platforms.
- Manage content calendars and ensure all brand communications align with our global guidelines.
- Analyze campaign performance metrics (ROI, CTR, engagement rates) to provide actionable insights.
- Collaborate with cross-functional teams, including design and product marketing, to launch integrated campaigns.
- Monitor industry trends and competitor activity to identify new opportunities for growth.
- Optimize landing pages and digital assets to improve user experience and conversion rates.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1-5 years of experience in digital marketing or content creation (Junior/Senior levels considered).
- Strong proficiency in SEO best practices, keyword research, and content management systems (CMS).
- Proven ability to write compelling copy that resonates with diverse consumer audiences.
- Familiarity with digital analytics tools such as Google Analytics, Meta Business Suite, or similar platforms.
- Excellent command of English; proficiency in Malay or Chinese is an added advantage.
- Creative problem-solver with a strong desire to stay updated on digital marketing trends.