Deskripsi Pekerjaan
Join our dynamic team as a K-Beauty Brand Manager and lead the charge in one of the most exciting beauty markets! This role offers a unique opportunity to shape the strategic direction of our cutting-edge K-Beauty portfolio, driving brand growth and market penetration in the competitive Philippine landscape. You'll be at the forefront of beauty innovation, developing compelling narratives that resonate with local consumers while maintaining global brand consistency. If you're passionate about Korean beauty trends, possess exceptional leadership skills, and thrive in fast-paced environments, this is your chance to make a significant impact in the beauty industry. We offer a collaborative culture where creativity and data-driven decision-making converge, along with opportunities for professional growth and industry recognition.
Tanggung Jawab
- Develop and execute comprehensive brand strategies aligned with market trends and consumer insights
- Lead cross-functional teams to ensure cohesive campaign execution across digital and traditional channels
- Analyze market performance metrics and competitor activities to identify growth opportunities
- Manage product lifecycle from conceptualization to launch and post-launch optimization
- Build and maintain strong relationships with key retail partners and distributors
- Oversee brand budget allocation and ROI analysis to maximize profitability
- Drive innovation in product development and marketing initiatives
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- Minimum 5 years in brand management with 3+ years in beauty/cosmetics industry
- Proven track record of successful product launches and market penetration
- Expertise in digital marketing channels and social media strategy
- Strong analytical skills with ability to interpret market data and consumer behavior
- Excellent leadership and cross-functional team management abilities
- Deep knowledge of K-Beauty trends, regulations, and competitive landscape
- Fluent in English and Tagalog; Korean language skills advantageous