Deskripsi Pekerjaan
Join Vtex Fabric & Garment as a Key Opinion Leader (KOL) & Media Partner and become the driving force behind our brand's digital presence. This strategic role requires you to conceptualize, execute, and optimize influencer partnerships that amplify our fashion brand's voice across Jakarta's dynamic market. You'll collaborate with top-tier content creators to develop authentic campaigns that resonate with target audiences while maintaining strict brand alignment. Your expertise will directly impact market penetration, customer engagement, and revenue growth through innovative media collaborations. This position offers the unique opportunity to shape our brand narrative in Indonesia's competitive fashion landscape while working with industry-leading professionals.
Tanggung Jawab
- Develop and implement comprehensive KOL/media partnership strategies aligned with brand objectives
- Identify, onboard, and negotiate collaborations with relevant influencers and media outlets
- Manage end-to-end campaign execution from concept delivery to performance analysis
- Monitor ROI and optimize partnership strategies based on engagement metrics
- Build and maintain relationships with key influencers, agencies, and media contacts
- Create compelling partnership proposals and contract agreements
- Coordinate cross-functional teams to ensure campaign alignment and timely execution
- Track industry trends and competitor activities to identify partnership opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 2 years experience in KOL marketing, influencer partnerships, or media relations
- Proven track record of successful influencer campaigns in Jakarta market
- Strong negotiation skills with ability to manage contractual agreements
- Deep understanding of Indonesian social media landscape and fashion industry
- Excellent communication and interpersonal skills with relationship-building expertise
- Data-driven mindset with proficiency in analytics tools
- Fluency in Bahasa Indonesia and English