Deskripsi Pekerjaan
Join VA Masters as a Klaviyo Email Specialist and transform how we connect with our audience! We're seeking a data-driven marketer to architect high-impact email campaigns that convert. In this dynamic role, you'll leverage Klaviyo's powerful automation to craft personalized customer journeys, optimize send times, and maximize ROI through segmentation and behavioral targeting. You'll collaborate with cross-functional teams to align email strategies with broader marketing goals while continuously testing and refining approaches to boost engagement metrics. If you thrive in a fast-paced environment where creativity meets analytics, this is your chance to make measurable impact while honing expertise in one of the industry's leading email marketing platforms.
Tanggung Jawab
- Design, build, and optimize automated email sequences using Klaviyo workflows
- Develop targeted email campaigns based on customer behavior and lifecycle stages
- Conduct A/B tests on subject lines, content, and send times to improve performance
- Monitor and analyze campaign metrics (CTR, open rates, conversions) for optimization
- Create responsive HTML/CSS email templates aligned with brand guidelines
- Implement segmentation strategies for personalized customer communication
- Collaborate with sales and product teams to align email marketing initiatives
Kualifikasi
- Proven experience with Klaviyo platform and email marketing automation
- Strong proficiency in HTML/CSS for email template development
- Expertise in email campaign analytics and performance optimization
- Experience with A/B testing methodologies and data-driven decision making
- Understanding of email deliverability best practices and CAN-SPAM compliance
- Ability to translate business goals into actionable email strategies
- Excellent written communication skills for compelling copywriting