Deskripsi Pekerjaan
Join PT Yuxi Jayatama Indonesia as a KOL & Affiliate Specialist and become a key driver in our digital marketing success. In this exciting role, you will manage cutting-edge TikTok and Shopee campaigns that engage millions of users across Indonesia. You'll be responsible for building strategic brand-creator partnerships with Key Opinion Leaders (KOLs) who can authentically represent our brand values and drive meaningful engagement.
As a KOL & Affiliate Specialist, you'll dive deep into performance analytics, identifying trends and opportunities to optimize our campaigns. Your insights will directly contribute to our Gross Merchandise Volume (GMV) growth, making you an integral part of our business strategy. You'll develop and implement innovative affiliate marketing programs that maximize reach and conversion, while ensuring our brand maintains its integrity across all digital touchpoints.
This position offers the opportunity to work at the intersection of creativity and data, where your strategic thinking can directly impact our bottom line. If you're passionate about digital marketing, have a keen eye for emerging trends, and thrive in a fast-paced environment, this is the perfect role for you to showcase your talents and grow your career in Indonesia's dynamic e-commerce landscape.
Tanggung Jawab
- Develop and execute comprehensive TikTok and Shopee marketing campaigns aligned with brand objectives
- Identify, vet, and establish partnerships with relevant Key Opinion Leaders (KOLs) and micro-influencers
- Manage affiliate program recruitment, onboarding, and relationship management
- Analyze campaign performance metrics and provide actionable insights for optimization
- Collaborate with cross-functional teams to ensure cohesive marketing strategies
- Monitor industry trends and competitor activities to identify new opportunities
- Track and report on GMV growth attributed to KOL and affiliate initiatives
- Manage budget allocation across campaigns and partnerships effectively
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years of experience in KOL marketing, influencer partnerships, or affiliate marketing
- Proven track record of managing successful TikTok and/or Shopee campaigns
- Strong analytical skills with ability to interpret performance data and metrics
- Excellent communication and negotiation skills for building creator relationships
- Deep understanding of Indonesian social media landscape and digital marketing trends
- Familiarity with affiliate marketing platforms and performance tracking tools
- Ability to work independently and collaboratively in a fast-paced environment