Deskripsi Pekerjaan
Are you a dynamic, results-driven marketing professional with a deep passion for the beauty industry and a profound understanding of the digital landscape? PT Haizhen Cosmetics Indonesia, a rapidly growing leader in the Korean skincare market, is actively seeking an innovative and strategic KOL Affiliate Specialist to elevate our brand presence and drive significant sales growth across Indonesia's most vibrant digital platforms: TikTok and Shopee.
This is a unique opportunity for a creative and entrepreneurial individual to be at the forefront of our digital marketing efforts. You will be instrumental in identifying, recruiting, and nurturing strong relationships with Key Opinion Leaders (KOLs) and influencers who genuinely align with our brand values and resonate deeply with our target audience. Your primary mission will be to design, execute, and meticulously optimize cutting-edge affiliate campaigns, leveraging the full potential and unique features of TikTok's engaging content and Shopee's robust e-commerce ecosystem. The ultimate goal is to maximize reach, engagement, and conversion for our exquisite range of authentic Korean skincare products.
We are looking for someone who thrives in a fast-paced, performance-driven environment, possesses exceptional negotiation and communication skills, and is relentlessly driven by measurable outcomes. If you have a proven track record in affiliate marketing, especially within the beauty or e-commerce sectors, and are eager to make a tangible impact on a brand's success, this role is for you!
Join a passionate, collaborative team dedicated to bringing the best of K-Beauty to Indonesian consumers. At PT Haizhen Cosmetics Indonesia, your strategic insights and hands-on execution will directly contribute to our market expansion, brand loyalty, and overall business success. We offer a competitive salary, a vibrant and supportive work culture, and ample opportunities for continuous professional growth within a rapidly evolving and exciting industry.
Tanggung Jawab
- Identify, recruit, and onboard a diverse portfolio of high-performing Key Opinion Leaders (KOLs) and affiliates across TikTok and Shopee platforms, specifically targeting the Indonesian market.
- Develop and execute comprehensive affiliate marketing strategies and campaigns that align with brand objectives and drive sales growth for Korean skincare products.
- Negotiate partnership terms, manage contracts, and cultivate strong, long-term relationships with KOLs and affiliate partners.
- Monitor, analyze, and report on the performance of all affiliate campaigns, providing actionable insights and recommendations for optimization.
- Collaborate closely with internal marketing, product, and sales teams to ensure cohesive campaign messaging and promotional efforts.
- Stay abreast of the latest trends in influencer marketing, social media algorithms (especially TikTok), and e-commerce best practices on platforms like Shopee.
- Manage affiliate budgets, ensuring efficient allocation of resources and maximizing ROI.
- Develop creative briefs and work with KOLs to ensure high-quality, brand-aligned content creation that drives engagement and conversions.
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-4 years of proven experience in affiliate marketing, influencer marketing, or social media management, with a focus on e-commerce.
- Demonstrable expertise in managing campaigns on TikTok and/or Shopee, understanding platform mechanics and audience engagement strategies.
- Strong negotiation and communication skills, with a track record of building and maintaining successful partner relationships.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Deep understanding and passion for the beauty and skincare industry, particularly Korean beauty trends.
- Proactive, self-motivated, and able to work independently as well as part of a team in a fast-paced environment.
- Fluency in Bahasa Indonesia and English (written and verbal) is highly preferred to effectively communicate with local KOLs and internal teams.