Deskripsi Pekerjaan
Join Coletta's dynamic marketing team as a KOL and Affiliate Specialist! You'll be instrumental in forging powerful brand-creator partnerships that amplify brand awareness and drive revenue growth. This role requires a strategic thinker who can identify, engage, and nurture relationships with Key Opinion Leaders (KOLs) and affiliate partners across diverse industries. You'll develop comprehensive partnership strategies, negotiate mutually beneficial agreements, and oversee campaign execution from concept to completion. If you're passionate about digital marketing trends and excel at building win-win collaborations that deliver measurable ROI, this is your opportunity to make a significant impact in Indonesia's vibrant marketing landscape.
Tanggung Jawab
- Develop and execute strategic KOL and affiliate partnership programs aligned with brand objectives
- Identify, recruit, and onboard high-performing influencers and affiliate partners
- Negotiate contracts, commission structures, and performance metrics with partners
- Monitor campaign performance and optimize strategies based on ROI analytics
- Collaborate with marketing and sales teams to integrate partnership initiatives
- Build and maintain a robust network of creators and affiliate partners
- Track industry trends and competitive landscape to inform partnership strategies
- Prepare regular performance reports and partnership insights
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 2 years experience managing KOL/influencer or affiliate programs
- Strong negotiation and relationship-building skills with proven results
- Proficiency in marketing analytics tools and performance tracking
- Deep understanding of Indonesian digital ecosystem and creator landscape
- Excellent communication skills in both English and Bahasa Indonesia
- Strategic thinking with ability to develop innovative partnership models
- Experience with affiliate platforms and campaign management tools