Deskripsi Pekerjaan
Are you a creative storyteller with a pulse on the influencer marketing landscape? M-Commerce Corporation is seeking a dynamic KOL Content Strategist to join our growing marketing team in the heart of Bonifacio Global City. In this role, you will be the creative architect behind our influencer-led campaigns, bridging the gap between brand objectives and authentic creator content.
You won't just be managing lists; you will be crafting the narrative. You will be responsible for conceptualizing campaign themes, developing high-impact content briefs, and writing compelling scripts that empower Key Opinion Leaders (KOLs) to showcase our products in their unique voices. If you are passionate about digital trends, social media analytics, and building long-term partnerships with content creators, we want to hear from you.
At M-Commerce Corporation, we value innovation, data-driven decisions, and the ability to adapt quickly in a fast-paced retail environment. Join us and help shape the way our brand connects with millions of customers across the Philippines.
Tanggung Jawab
- Develop and execute comprehensive content strategies for influencer marketing campaigns across platforms like TikTok, Instagram, and YouTube.
- Create detailed creative briefs and high-conversion scripts tailored to the individual brand voice of each influencer.
- Identify and vet potential KOLs/influencers who align with the company’s target audience and brand values.
- Manage the end-to-end content production process, ensuring deliverables meet brand quality and campaign timelines.
- Analyze campaign performance metrics (ROAS, engagement rates, reach) to optimize future content strategies.
- Maintain strong, positive relationships with KOLs and agencies to ensure long-term collaboration success.
- Stay ahead of social media trends and platform algorithm updates to keep our content strategy fresh and competitive.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- Minimum of 2-3 years of experience in influencer marketing, content strategy, or social media management.
- Proven ability to write engaging, platform-specific copy and scripts.
- Strong understanding of influencer marketing ecosystems and current social media trends in the Philippine market.
- Exceptional organizational skills and the ability to manage multiple campaigns simultaneously.
- Strong analytical skills with proficiency in social media analytics tools.
- Excellent communication and negotiation skills, with the ability to maintain a professional rapport with external talent.
- Portfolio showcasing past influencer campaigns or creative content projects is a plus.