Deskripsi Pekerjaan
Are you passionate about the digital landscape and the power of influencer culture? We are looking for a dynamic and results-oriented KOL Marketing Executive to join the team at Twenty8 Ventures. In this pivotal role, you will act as the bridge between our diverse client portfolio and the vibrant world of social media influencers. You will be responsible for identifying key opinion leaders, negotiating strategic partnerships, and executing high-impact marketing campaigns that resonate deeply with target audiences. Your expertise will be crucial in elevating brand visibility and driving authentic engagement across various social media platforms.
We value creativity, data-driven decision-making, and strong communication skills. If you thrive in a fast-paced environment and are eager to shape the future of digital marketing in Malaysia, we want to hear from you. Join us in crafting compelling narratives that connect brands with their communities.
Tanggung Jawab
- Identify, research, and secure partnerships with relevant Key Opinion Leaders (KOLs) and influencers across various social media platforms.
- Develop and execute comprehensive influencer marketing strategies aligned with client brand goals and target demographics.
- Manage the end-to-end campaign lifecycle, including brief creation, content review, and approval processes.
- Negotiate contracts, pricing models, and deliverables with influencers and talent agencies to ensure mutual success.
- Monitor campaign performance using analytics tools to track KPIs such as reach, engagement, and ROI.
- Build and maintain strong, long-term relationships with influencers to foster ongoing collaborations.
- Collaborate with internal creative and sales teams to ensure cohesive brand messaging.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience in influencer marketing, social media management, or digital marketing.
- Strong understanding of current social media trends, platform algorithms, and digital consumer behavior.
- Excellent verbal and written communication skills with a knack for persuasive negotiation.
- Proficiency in using CRM tools, social media management software, and basic analytics platforms.
- Self-motivated with the ability to work independently and manage multiple projects simultaneously.
- A passion for content creation and an eye for visual aesthetics.