Deskripsi Pekerjaan
Join Skinmurch as a KOL Specialist and lead our influencer marketing strategy! We're seeking a dynamic professional to manage end-to-end Key Opinion Leader partnerships that amplify our brand presence in the beauty and skincare industry. You'll be responsible for identifying, engaging, and collaborating with top-tier Indonesian influencers to drive brand awareness, engagement, and conversion. This role requires strategic thinking, exceptional relationship-building skills, and a deep understanding of digital marketing trends. If you're passionate about connecting brands with influential voices and creating compelling content narratives, we want you on our team!
Tanggung Jawab
- Identify, vet, and onboard high-potential KOLs across relevant beauty and skincare niches
- Develop comprehensive KOL partnership strategies aligned with brand objectives
- Manage full campaign lifecycle from contract negotiation to content delivery
- Coordinate with creative teams to ensure brand-aligned content production
- Analyze campaign performance metrics and optimize KOL engagement strategies
- Maintain robust KOL database and nurture long-term professional relationships
- Monitor industry trends and competitor KOL activities
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in KOL/influencer marketing
- Proven track record of managing end-to-end influencer campaigns
- Strong negotiation and contract management skills
- Deep understanding of Indonesian social media landscape
- Excellent communication and stakeholder management abilities
- Data-driven approach with experience in campaign analytics
- Creativity in developing innovative partnership concepts