Deskripsi Pekerjaan
Are you ready to shape the future of digital marketing? We are seeking a results-oriented KOL Specialist to join our growing team. As a KOL Specialist, you will play a pivotal role in identifying growth opportunities by leveraging the power of Key Opinion Leaders (KOLs). Your primary focus will be building strategic partnerships with influencers and content creators who align with our brand values.
In this role, you will be responsible for driving sales and expanding the company’s market presence across various digital channels. You will manage the end-to-end influencer marketing process, from sourcing high-potential talent and negotiating contracts to executing creative campaigns that engage audiences. We are looking for a creative thinker who is data-driven, capable of analyzing campaign metrics to refine strategies and maximize ROI. If you have a passion for social media trends and a knack for relationship building, this is your chance to make a significant impact in a dynamic industry.
You will collaborate closely with internal stakeholders to ensure that all influencer content is on-brand and meets strict quality standards. Additionally, you will stay ahead of the curve by monitoring industry trends and competitor activities to keep our marketing strategies fresh and competitive. This is a full-time position located in Makati City, offering a competitive salary package and the opportunity to work in a fast-paced environment.
Tanggung Jawab
- Identify and vet potential Key Opinion Leaders (KOLs) and influencers across various social media platforms to ensure brand fit.
- Build and maintain strong, long-term relationships with KOLs to ensure brand alignment and campaign success.
- Develop and execute comprehensive influencer marketing campaigns that align with company sales goals and market presence.
- Negotiate contracts, rates, and deliverables with influencers and external agencies to secure favorable terms.
- Analyze campaign performance using analytics tools and provide detailed reports to stakeholders.
- Craft compelling narratives and oversee content approval processes to maintain brand integrity.
- Monitor industry trends and competitor activities to inform strategic decision-making.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in influencer marketing, social media management, or PR is required.
- Strong network of contacts within the Philippine influencer community is a significant advantage.
- Excellent negotiation, communication, and interpersonal skills.
- Proficiency in social media management tools and analytics platforms.
- Ability to work in a fast-paced environment and meet tight deadlines.