Deskripsi Pekerjaan
Join Dekayu as a KOL Specialist and become a key architect in shaping meaningful local brand narratives. In this dynamic role, you'll develop and execute innovative communication strategies that leverage key opinion leaders to amplify brand impact. You'll collaborate with diverse influencers to create authentic campaigns that resonate with target audiences while driving measurable engagement and brand loyalty. If you're passionate about transforming marketing concepts into viral stories and building strategic partnerships that elevate local brands, this is your opportunity to make a tangible difference in Indonesia's vibrant marketing landscape.
Tanggung Jawab
- Develop and implement comprehensive KOL marketing campaigns aligned with brand objectives
- Identify, engage, and nurture relationships with key opinion leaders across relevant niches
- Create strategic briefs and content frameworks for influencer collaborations
- Monitor campaign performance and ROI through analytics and reporting tools
- Coordinate cross-functional teams to ensure seamless campaign execution
- Research emerging trends in influencer marketing and platform algorithms
- Manage KOL partnership budgets and optimize resource allocation
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years experience in KOL/influencer marketing campaigns
- Proven track record of building successful influencer partnerships
- Strong analytical skills with experience in campaign performance metrics
- Excellent communication and negotiation abilities
- Creative mindset with experience developing viral content strategies
- Proficiency in social media platforms and digital marketing tools
- Ability to work independently while collaborating effectively in team environments