Deskripsi Pekerjaan
Join Nexgen as a KOL Specialist and drive impactful brand partnerships! We're seeking a dynamic professional to leverage key opinion leaders (KOLs) for strategic marketing campaigns. In this full-time role based in Jakarta Raya, you'll identify, engage, and nurture relationships with influential personalities across digital platforms. You'll develop data-driven KOL strategies that amplify brand visibility, drive audience engagement, and deliver measurable ROI. The ideal candidate thrives in creative environments and possesses deep expertise in Indonesian social media landscapes.
This position offers the opportunity to work at the intersection of marketing, communications, and digital innovation. You'll collaborate with cross-functional teams to execute end-to-end influencer campaigns, from initial outreach to performance analysis. If you're passionate about building authentic connections and transforming brands through strategic KOL collaborations, we invite you to apply and contribute to Nexgen's marketing excellence.
Tanggung Jawab
- Identify and research high-potential KOLs across relevant niches and industries
- Develop and execute comprehensive KOL partnership strategies aligned with brand objectives
- Manage end-to-end influencer campaigns including contract negotiations and content briefs
- Analyze campaign performance metrics and optimize strategies for maximum impact
- Build and maintain strong relationships with KOLs to foster long-term collaborations
- Monitor industry trends and emerging platforms to identify new partnership opportunities
- Coordinate with marketing teams to integrate KOL activities into broader campaigns
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of experience in KOL/influencer marketing
- Proven track record of managing KOL partnerships in the Indonesian market
- Strong analytical skills with ability to interpret campaign data and ROI
- Excellent communication and negotiation skills with stakeholder management experience
- Deep understanding of Indonesian social media landscape and platform algorithms
- Proficiency in campaign management tools and analytics platforms