Deskripsi Pekerjaan
Join our dynamic marketing team as a KOL Specialist and drive brand growth through strategic influencer partnerships. We're seeking a creative professional to identify, engage, and nurture relationships with key opinion leaders (KOLs), key opinion consumers (KOCs), and micro-influencers across TikTok, Instagram, and emerging platforms. You'll develop and execute end-to-end influencer campaigns that align with brand objectives, negotiate collaborations, and track performance metrics. This role requires a deep understanding of social media trends, excellent communication skills, and the ability to build authentic connections with digital creators. If you're passionate about leveraging influencer marketing to amplify brand visibility and engagement, we encourage you to apply.
Tanggung Jawab
- Identify, approach, and onboard relevant KOLs/KOCs across TikTok, Instagram, and other social platforms
- Develop and maintain strategic influencer partnerships aligned with brand positioning
- Execute end-to-end influencer campaigns from brief to delivery and measurement
- Monitor campaign performance and optimize strategies based on analytics
- Coordinate with creative teams to ensure campaign alignment and quality
- Stay updated on social media trends and platform algorithm changes
- Manage influencer contracts, payments, and relationship documentation
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in influencer/KOL marketing or social media management
- Proven track record of successful influencer campaigns in Indonesia market
- Strong network of existing KOL/KOC relationships in Jakarta preferred
- Expertise in TikTok and Instagram platform features and algorithms
- Excellent negotiation and relationship management skills
- Data-driven mindset with experience in campaign analytics tools
- Fluent in Bahasa Indonesia and English