Deskripsi Pekerjaan
Join PT Lets Cosmetic Indonesia as a KOL Specialist and become the driving force behind our influencer marketing strategy! We're seeking a dynamic professional to build and manage relationships with key opinion leaders who will amplify our beauty brand's voice across digital platforms. This role offers the opportunity to shape brand narratives through authentic collaborations while staying at the forefront of Indonesia's vibrant beauty industry.
As a KOL Specialist, you'll develop data-driven influencer campaigns that drive engagement and conversions, monitor industry trends to identify emerging talent, and collaborate with cross-functional teams to align marketing initiatives. If you thrive in fast-paced environments and possess a passion for digital storytelling, this is your chance to make a significant impact in the competitive beauty sector.
Tanggung Jawab
- Develop and execute KOL/influencer marketing strategies aligned with brand objectives
- Identify, recruit, and build relationships with relevant key opinion leaders across social platforms
- Manage end-to-end influencer campaigns from contract negotiation to performance analysis
- Monitor campaign ROI and optimize strategies based on engagement metrics
- Collaborate with creative teams to develop compelling KOL content briefs
- Track industry trends and competitor influencer activities
- Coordinate with sales and product teams to align KOL initiatives with product launches
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in KOL/influencer marketing or digital partnerships
- Proven track record of managing beauty/cosmetics influencer campaigns
- Strong network of contacts within Indonesian influencer community
- Expertise in social media analytics and performance measurement tools
- Exceptional communication, negotiation, and relationship management skills
- Fluency in Bahasa Indonesia and English
- Creative mindset with ability to develop innovative campaign concepts