Deskripsi Pekerjaan
Join our vibrant team as a KOL Specialist at PT Nutrione Indonesia Jaya, where innovation meets positivity! We're seeking a dynamic professional to build and nurture relationships with Key Opinion Leaders (KOLs) who amplify our brand's voice. In this non-toxic, collaborative environment, you'll develop strategic partnerships that drive brand awareness and consumer engagement across digital platforms. If you thrive in creative spaces where your ideas are valued and your growth is prioritized, this is your opportunity to make a tangible impact while working with Indonesia's leading health and wellness brand.
As a KOL Specialist, you'll spearhead influencer campaigns that align with our brand values, ensuring authentic connections with target audiences. You'll track campaign performance, optimize engagement strategies, and identify emerging trends to keep Nutrione at the forefront of digital marketing innovation. Our commitment to employee well-being and professional development means you'll have the resources and support to excel in this fast-evolving landscape. Ready to transform your passion for digital marketing into measurable results?
Tanggung Jawab
- Identify, vet, and establish partnerships with relevant Key Opinion Leaders across social media platforms
- Develop comprehensive KOL engagement strategies aligned with brand objectives and target demographics
- Manage end-to-end influencer campaigns from contract negotiation to content approval and performance tracking
- Create compelling briefs and creative assets that maximize KOL collaboration effectiveness
- Analyze campaign ROI and provide actionable insights to optimize future marketing initiatives
- Maintain updated database of KOLs with performance metrics and audience demographics
- Collaborate with marketing teams to ensure seamless integration of KOL content across channels
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field (2+ years experience preferred)
- Proven track record in KOL/influencer marketing with measurable campaign success
- Deep understanding of Indonesian social media landscape and trending platforms
- Exceptional negotiation and relationship-building skills with network of established KOLs
- Strong analytical abilities with experience in campaign performance tracking tools
- Creativity in developing engaging content concepts tailored to diverse KOL partnerships
- Fluency in Bahasa Indonesia and English with excellent communication skills