Deskripsi Pekerjaan
Are you a trendsetter with a passion for the beauty industry? Hebe Beauty is seeking a creative and strategic KOL Specialist to join our dynamic team in Bonifacio Global City. As a key player in our marketing department, you will be responsible for identifying, engaging, and managing relationships with Key Opinion Leaders (KOLs) to amplify our brand voice across social media platforms. You will work closely with our creative team to develop compelling content strategies that resonate with our target audience and drive engagement. If you thrive in a fast-paced environment and love connecting brands with influencers, this is the perfect opportunity for you.
Our ideal candidate is not just familiar with social media algorithms but understands the nuances of authentic influencer partnerships. You will oversee the entire lifecycle of influencer campaignsâfrom scouting talent to tracking performance metricsâensuring our marketing goals are met efficiently.
Tanggung Jawab
- Identify and vet potential KOLs and influencers across various social media platforms (Instagram, TikTok, YouTube, etc.) that align with Hebe Beauty's brand image.
- Manage end-to-end influencer campaigns, including outreach, negotiation, contract management, and delivery tracking.
- Develop creative briefs and content calendars in collaboration with influencers and the internal creative team to ensure high-quality output.
- Monitor social media trends and competitor activities to provide actionable insights for marketing strategies.
- Analyze campaign performance data and ROI to report on the success of influencer activities and optimize future strategies.
- Maintain strong relationships with existing influencers and identify opportunities for long-term brand ambassadorships.
Kualifikasi
- Minimum of 1-2 years of experience in Influencer Marketing, Social Media Marketing, or PR.
- Strong understanding of current social media trends, platform algorithms, and influencer landscape in the Philippines.
- Excellent written and verbal communication skills with a proven ability to negotiate and build relationships.
- Proficiency in using social media management tools and analytics platforms (e.g., Google Analytics, Sprout Social, or similar).
- Creative mindset with the ability to craft engaging content ideas and storytelling.
- High attention to detail and organizational skills to manage multiple campaigns simultaneously.
- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.